We believe a good globalization strategy is vital for successful international business relations. It requires a comprehensive framework that defines how different types of content are handled during localization. It defines your target languages, whether you create unique content for specific markets or translate existing content and which aspects will be machine translated, post-edited, translated by humans or transcreated. A solid globalization strategy reduces costs, saves time and improves customer experiences and leads to increased efficiency and more profitable operations overall.
Results you can measure.
And why is it so important to learn? Well, have you ever phoned someone and had to spell your name, or the name of a product 15 times until the ot...
In late March this year, Wordcraft presented at one of the translation industry's most prestigious events - GALA 2019, the Globalization & Localiz...